11/28/2023 0 Comments Best small business newslettersThough it may not seem like it, “what is a newsletter?” is a pretty involved question. Resources for making effective newsletters To get inspired for your own business, check out these newsletter examples. Who should use newsletters?Īnother benefit of newsletters is that they are a marketing tool that can be used by nearly any type of business, no matter your scale or industry.įor bloggers and content creators, newsletters help keep their audience up to date on the latest releases and are an effective form of regular communication.įor SaaS companies too, newsletters help deliver valuable content to your existing and potential customers.īasically, email newsletters are a helpful marketing channel for almost everyone. Like a website, newsletters make up an important part of your company’s owned media. Plus, 79% of millennials said email was their preferred method of communication with brands.Īnother advantage of a newsletter over social media: If social media platforms were to disappear tomorrow, you’d lose your followers. You can keep track of their order history, send reminders, personalized discounts, and more. If you’re already contacting subscribers on a regular basis, why not personalize your communication and offer more valuable content?Įmail segmentation features allow you to connect with your subscribers in a more personal way. Sending newsletters can take your content marketing strategy to the next level thanks to advanced automation and segmentation features. What really sets them apart from other media, however, is that they give you direct access to your audience’s inboxes. To name just a few, they’re a customizable, affordable, and accessible type of marketing communication. To get started, open your free account today:Ĭreate my free Brevo account now > What are the benefits of newsletters? Brevo’s all-in-one marketing software offers all these features and more. These are just a few of the things you can expect from an email marketing platform. Keep track of important metrics like open rate, click-through rate, and unsubscribe rateįine-tune your marketing strategy with features like A/B testing for your subject line, newsletter content, and call-to-action (CTA) buttons.Manage contacts and email lists in compliance with GDPR.Send mass email campaigns with reliable deliverability.Create professional and eye-catching newsletters, (email templates are always nice to have).Create newsletter signup forms to grow your subscriber list. To make a successful newsletter campaign, your ESP should allow you to: This is why a dedicated email service provider (ESP) is a must-have for any marketing team. Platforms like these are great for personal use, but they lack the authentication standards, personalization features, and subscriber list capabilities necessary to make an effective email marketing campaign. You won’t be able to send mass email campaigns from your Gmail or Outlook accounts. This newsletter from REI is a good example of how email marketing should support your brand’s overarching messaging and content.Ĭreating a newsletter is by no means difficult, but there are a few things to be aware of. Starting to see why email newsletters are truly an irreplaceable part of your overall digital marketing strategy? A study by Brevo found that consumers’ preferred communication channel with small businesses is email. Newsletters are part of a larger digital marketing strategy and can be used alongside social media to diversify your relationship with your subscribers. Keep clients up to date on what’s happening at your business.They help you share news and information relevant to your community of subscribers. Part of what businesses love about email newsletters is how multi-purpose they are. Ultimately, they help you build your reputation and develop credibility with your subscribers. From promotional emails to industry news, newsletters are a way to engage your contacts in a conversation that goes beyond transactions. Newsletters are a form of email communication used for sharing information with your subscribers. Resources for making effective newsletters.To best answer our question – “what is a newsletter?” – we’ve broken things down into a few bite-sized pieces: Plus, they’re a way to communicate with your contacts about something they’re interested in. Newsletters are affordable, easy to create, and have an impressive return on investment. What is a newsletter? Well, it can be a lot of things! That’s part of what makes this email marketing tool so valuable for businesses.
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